We are starting to see the push to using mobile barcodes in print marketing here in the US. Barcodes have already permeated the Pacific Rim market and we’ve started to implement their use in bigger ways within our client’s platforms. (If you’re not familiar with mobile barcodes and their use with smartphone technology – here’s an example of what Bluefly did recently.) As the article highlights, linking mobile content to mass media is compelling. But then, so is linking mobile media to all sorts of print materials including your on-premise marketing, sales & contract documentation, training materials, online videos, and integration within your social media. Our client’s barcodes will send people to a website, video link or podcast. The barcodes can even dial a phone number or send an email message.