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Branding Reality : The Image of Reality TV

Branding Reality : The Image of Reality TV

In my unofficial poll of the people in my circle more than three-quarters have made a negative remark about Reality TV. Which suggests that not only should the Reality TV stars be concerned about their brand and image, but so should the people producing these shows.

I actually watch very little TV, so it’s surprising to some that when I do turn it on, that I actually choose Reality TV as part of the lineup. I’m fascinated by it all because I learn so much by studying people. But I also watch with a pragmatic eye. I’m aware that it’s mostly about business. And while I do see many opportunities for improvement; by wholly condemning the medium we end up throwing the baby out with the bathwater. Sherri Shepard from The View said recently on Twitter…

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Sherri raises a valid point but I think it’s important to take it for what it is – Reality TV is a medium which will always attract some viewers through drama, nonsense, violence and tragedy. Maybe some producers think that is the only way they will get us to watch. There is another side however.

The discerning can glean the positive aspects of Reality TV. Not just for branding and launching new ventures for which I take special note – but topics around relationships, communication, health and wellness, friendship, family ties, and tenacity of spirit. I acknowledge the value in all of these things and remain hopeful that Reality TV isn’t tempted to sink to the negative depths of the nightly news.

Let’s tell a better story.

Lise

 

Four proven ways for a consultant to create residual income streams for her business…

Hey there. I’m back just jotting down my answer to a question posed to me today from one of my clients that I thought may interest you. She wanted to know what my top four suggestions were for adding residual income streams based on my own personal business building experience. Great question.

Here they are in no particular order:

1.  Create an application that will provide a solution for the core problems your own customers are facing.  Think automation, sharing/collaboration, or data mining.

2. Create and sell your own branded information products including e-books, white papers, how-to guides, etc.

3. In this same vein, create a self-guided online course for your clients.

4. Add a much needed/requested service that you don’t currently provide for your clients. Outsource it to a trusted and competent provider and keep a percentage of the income.

I have personally seen each one of these ideas grow business profits exponentially.

Secrets to Better Productivity

The ability to maximize the productivity of your day is one of the greatest abilities of the successful business owner.  While some who find themselves challenged in this area may think that there must be some great secret to being able to accomplish this, there are many simple concepts that can be implemented that will allow you to make the very most of every day.

1.)     Make a to-do list.  Even if you think you have a terrific memory, you will forget something.  WRITE IT DOWN.  Plus, there is something cathartic about being able to cross an accomplished item off of a list.  This will help to keep you motivated.

2.)    Schedule your time and do your utmost to keep to the schedule.  This includes responding to phone calls, answering emails, even breaks.

3.)    Sleep.  Without a good night’s sleep your ability to focus will be severely affected.  Lack of sleep is one of productivity’s greatest enemies.

4.)    Organize.  Know where everything is.  Take the time to find a place for everything and then put everything in its place.  It is a simple concept, but it is an important one.

5.)    Delegate.  If you are fortunate to have a capable assistant, ask yourself if this is something that MUST be done by you or if you can hand it off.  Even if you delegate them personal items—such as scheduling doctors’ appointments and keeping your calendar you will find that it frees up valuable time in your day to do your most important tasks.

6.)    Minimize distractions.  This includes background noise such as televisions and radios.  If possible, shut your door.  Anything that competes for your attention can be detrimental to your productivity.

7.)    Break complicated tasks into steps.  It will provide you with a better way to measure your progress toward its completion and will make it seem less overwhelming.

There are only so many hours in a day.  In order to have your business grow and thrive you have to make the most out of each day.  Taking the time to put a few good practices into place will ensure that every day is as productive as possible and that you have the ability to get to the most important tasks—thereby ensuring the continued success of your business.

“Why the big boys lose their edge and the virtual company is king.”

One of our most recent projects reminded me about the never-ending layers of bureaucracy and the slug-like speed at which things are sometimes accomplished (if that truly ever happens) in large corporations. This sort of thing can be somewhat frustrating for a virtual company proponent. Nevertheless, it has inspired me to keep a running list in my mind (and now here) on the slow & stodgy traits of the big boys vs. those of the small and nimble. Which list describes your business?

Does your business have these Slow & Stodgy Traits?

  1. Unnecessary people, doing unnecessary tasks, collecting unnecessary paychecks
  2. Very little ability to innovate because of past decisions and investments in software technology that limit growth potential
  3. Old, outdated processes created for reasons no one can now recall
  4. Invested in equipment that now sits in a storage room instead of selling it to create a profit
  5. Never questions the status quo or comparing your company to the best in class
  6. Employs those who prefer to impress the boss instead of doing what’s right
  7. Discounts the inherent wealth of knowledge buried within the company
  8. Builds silos, management layers and territories who operate independent of the larger organization and cannot share resources easily or effectively

Or are you one of the Small & Nimble who:

  1. Have the ability to turn on a dime – creating quick, workable solutions which solve client’s challenges
  2. Opt for the best in class which is not always the most expensive option
  3. Decide at the outset to build a company which will remain virtual and profitable
  4. Allow for smart and calculated growth
  5. Automate 90% of what they do
  6. Limit the number of full-time employees – as they consider this model to be outdated
  7. Are never afraid to toss out something that’s not working
  8. Constantly ask whether they can do better and improve the process and returns
  9. Run a company with a skeleton crew
  10. Plan, automate, improve, repeat.

Growth and profitability does not always mean that a company becomes weighted down and ineffective. Start now to build your company so that it stays lean and smart.