Nerd and techie alert! Micropreneurs who are creating strategies for their online advertising spend should really take a look over here at Google ThinkInsights. It’s a FREE tool that lets you determine how you enter new markets, determine optimal times to create advertisements and the search terms you should be using to correlate with your particular brand. As I write this note to you, I am reminded of my colleague Peter Marino over at Reel Web Design who has been testing Google algorithms for a while to see how to optimize his SEO/SEM results – and it seems Google has become a bit trickier to set up your website to send you free traffic based on your keywords. I can’t help but think Google is making it that much more difficult because they want to capture more revenue.
Maybe it is, or maybe it isn’t time for us to forget the hunt for the elusive optimization and focus on smart advertising spend. But in the meantime, check out what this free tool offers to micropreneurs – a great deal of data to use as you search for the answer to your search and advertising solutions.
I talk a lot about owning your own business around here. Primarily because I adore all things about business, and also because it’s one way for people to do what they love and make a great living. But I’m not fond of just any old type of business model – I love our new Online Micropreneurial Business Model, which is based on the years of experience and research I’ve done while working in and around some of the best virtual companies. And boy do I have some stories to tell…
From product selection to daily schedules, I’ve seen it all. These companies often fly under the radar and they don’t make Money or Inc. magazines. They are ordinarily run by anywhere between 1 to 7 people, and provide product or services to a niche market. These companies are all virtual. They hardly ever touch products, they take out advertising with precision, sometimes their websites aren’t even very elaborate – but they provide details that speak to a particular market and they make it easy for people to pay them. Plus they all make at least 7 figures per year. What’s not to like about that?
Our Online Micropreneurial Business Model helps new micropreneurs grow small and nimble niche companies – based on something they have a passion for. But I think the key to being a successful micropreneur is in the setup of the virtual business.You can’t just throw it online, post a few blogs and product links and hope for the best. So here is a quick preview of my list of the top 6 things that are absolutely essential for upcoming micropreneurs to include in their virtual business planning and setup:
- Process Automation for 90% of your Sales, Marketing & Advertising
- Beneficial Information Products
- Niche Market Expertise and a Unique Voice
- Multiple Payment Portals
- Attractive, Trust-Building Branding
- Residual, Passive, Active and Leveraged Income Streams
Without any one of these six areas in place, you’re probably working too hard to make a living doing what you love.
Recently Sanofi-Aventis made the news when they handed out pink slips to over 1,700 employees by phone. I won’t get into the callous delivery of this news – instead, I’ll just focus on the next steps for each of these people.
Some of them will seek a new position in the same industry. Even if you change some of the variables like choosing a smaller company, different industry, or alternate career path; these job seekers open themselves up to the same type of situation that just occurred. They are in essence buying time, but not stability.
Others, will strike out on their own, putting their expertise to work. This new group of consultants will end up owning their own jobs. While they do gain some additional control over their future, they often end up working harder than they ever did in the corporate environment.
Another smaller percentage will buy or create a system that makes them a business owner, hopefully with their eyes on employing other people. These people are looking at franchise opportunities and long-term growth.
The final group of people will become investors and take control of the resources made available in their 401k and severance packages to invest in their own future cash flow.
I’ve got to tell you that my bet is on the people that choose to buy or create systems and become smart investors. Gainful employment is not a bad thing mind you – it’s just that when you don’t have a plan to transition to something that provides you more security you become a sitting duck.
And I don’t like being a sitting duck –
I’m reminded today about what it takes to create your own empire, where your income is not dependent on market changes or pay days and can be centered around what you love to do. My brother Dale has been an entrepreneur since leaving Morehouse in the 80’s. During a conversation years ago, when I casually asked when his next payday was, he uttered three words that have remained with me to this day… “Everyday is Payday“.
Mind you, at that time I lived for my Friday direct deposit, so his words were hugely inspiring – opening up many new possibilities for me. I mean, why shouldn’t your income be ongoing? This might still be a novel idea for some of us – as it was for me. I’m guessing that niche marketers, entre or micropreneurs won’t be surprised by this at all unless your income is centered around one sales type. But I had been brainwashed into a 9-5 mentality – where my life plan was largely dictated by my JOB. As I navigated the ranks of corporate America over the years, I came to realize that I needed a new way of making income – one that would sustain my lifestyle and allow me to retire comfortably (which for me means working on the beach doing something I love).
I embarked on my Everyday is Payday Project, the project elements included:
- Highly active cash flow (high sales, low returns)
- Multiple niche markets within areas you are passionate about
- Automated online electronic delivery and offline service delivery components
- Knowledge based product & service revenue streams
- Company infrastructure can be duplicated easily
- Provides work/life balance and the ability to work anywhere in the world
- Something under my control – the more I put in, the more I receive
During the development of this empire-building plan, I explored many MLM programs – those selling technology, products, etc. I loved the energy and the positive messaging about achievement that often go hand-in-hand with these programs. But I realized that whether it’s a mind-numbing 9-5 or high-energy affinity/network marketing company you are still creating wealth for the top tier of the organization. And most importantly, you also end up promoting products and services you don’t really care much about. For me this is not a winning combination.